How Chiropractors Can Win with Digital Marketing (The Right Way)

When I sat down with Jake Campoli on Angus Pyke‘s podcast again, we broke down what actually works in digital marketing for chiropractors. Angus, a well-known host in the chiropractic world, brought his audience of clinic owners eager to get real results. 

We didn’t waste time with theory or fancy funnels. We just showed what real chiropractors did—step by step—to get patients in the door.

No gimmicks. Just the same repeatable system we’ve used to grow thousands of local businesses.

Record One-Minute Videos

Create short videos that answer common patient questions, similar to Dr. Mark El-Hayek of Spine and Posture Care, who addresses top ‘People Also Ask’ (PAA) questions about chiropractic care.

Each should follow this 60-second format:

• 0-3s: Ask a question
• 3-15s: Teach one tip
• 15-50s: Show your face and personality
• 50-60s: Invite the viewer to learn more

You don’t need fancy equipment. Just your phone.

Record 10 of these.

One-minute video of Dr. Mark El-Hayek – Founder and Chiropractor at Spine and Posture Care

Run Dollar-a-Day Ads

Upload your videos to Facebook Ads Manager and target a small radius around your clinic—about 5 miles.

Now take each video and run Dollar a Day ads on it.

The goal is simple: get 15-second views. Those who watch become part of your warm audience.

Settings:

• Campaign Objective: Engagement
• Placement: Facebook + Instagram Feed
• Budget: $1/day for 7 days

This is how Dr. Tim Jackson got 12,000+ views locally on his origin story for just $1.12.

Dennis Yu explains how Dollar-a-Day ads help chiropractors grow in Digital Marketing

Fix Your Digital Plumbing

Before you create content or run ads, fix your tracking.

If your Google Analytics isn’t linked to your website, or your Facebook Pixel isn’t firing, you’re flying blind. Digital plumbing ensures you can measure performance and make smart decisions.

Checklist:

• Google Analytics installed and linked
• Facebook Pixel placed and verified
• Google Tag Manager setup
• Google Business Profile (GMB) fully optimized
• Custom audiences built (site visits, video views, ad clicks).

My digital plumbing guide

Retarget with More Content

People don’t buy because of one video. They buy after 12-14 touches. You need to stay in front of them.

Once they’ve watched one of your videos, they enter your warm audience. 

Retarget them with more videos. Keep giving value. Build trust.

• Video 1: Who you are (WHY video)
• Video 2: What you do (education)
• Video 3: Who you serve (case study or client story)
• Video 4: Behind the scenes (team, culture, community)

The mere exposure effect means the more they see you, the more they trust you.

Sam DeMaio runs Showcase Remodels. His videos answering local People Also Ask questions in Gilbert, AZ got him showing up in Google’s Knowledge Graph, leading to $50K+ remodel contracts.

Add Proof: Reviews, Testimonials, Case Studies

You can talk about yourself all day. But it’s what others say that matters.

Record video testimonials:

• Ask: “What was your biggest takeaway?”
• Keep it under 60 seconds.
• Capture on your phone.

Add screenshots of reviews from Google, Facebook, Yelp. Post before/after examples. Mention specific clients.

Laura from Redlands came to us after seeing a video about sciatica. She’d been to 3 chiropractors with no success. After 4 sessions, she’s now walking pain-free.

This builds E-E-A-T (Experience, Expertise, Authority and Trust).

Tie All Your Profiles Together

You need consistency across your web presence.

• Your name, phone number, address must be the same on Google, Facebook, LinkedIn, Yelp, your website.
• Link all your social profiles to each other and to your site.
• Claim your Crunchbase and About.me profiles.
• Update your bios to match.

Google uses entity recognition to understand who you are. 

Inconsistencies confuse the algorithm and prevent you from ranking.

This is how Google recognizes and displays your entities

Trigger Your Knowledge Panel

When Google sees all your digital assets connected, it will trigger a Knowledge Panel.

This is how you “own your name” and dominate local search.

• Geotag your photos using Google Photos.
• Post them on your GMB, Facebook, Instagram.
• Use structured data (Schema.org) on your website.

I have a Knowledge Panel because all my properties are connected. 

I posted photos with Gary Illyes from Google, shared insights at conferences, and embedded those videos into blog posts.

You don’t need a big following. You just need to do the basics right and keep at it.

Dennis Yu’s Google Knowledge Panel

Track What Matters, Every Week

Set aside time each week to review key performance data.

Use this checklist:

• Google Analytics: Look at traffic sources, bounce rates, and top pages
• Facebook Ads Manager: Track cost per 15-second view; kill any video over $0.20/view
• GMB Insights: Monitor calls, direction requests, and photo views

If a post is getting views but no engagement, revise the CTA. If a video underperforms, replace it.

Ongoing review is how you improve results over time.

Prove It Before You Scale It

Don’t rush into hiring a VA or building fancy funnels. Validate your system first.

Your checklist to get started:

• 10 one-minute videos
• $100 in ad spend
• 10 GMB reviews

Once these perform, you can start training a VA, building a Content Library, and automating the process.

It’s not about tricks—it’s a simple system we’ve repeated across thousands of local businesses that builds trust over time.

No shortcuts. No hype. Just consistent effort and smart execution.