Find your Target Audience for High Conversion

Many people send emails because they think they are obliged to do it, not because they know how it works!

People send emails to their whole list, so the biggest tip is don’t go into the habit of sending emails to the entire list. 

Remember, somebody is on the other side of every email you send. It’s a real person with pain, emotion, frustration, fear, goals, and inspiration.

We want to ensure we are talking to people right where they are.

Many marketers make the mistake of sending a whole glass list of emails. If you have enough audience on your list, that will bring you conversion, but it doesn’t serve the population it has to perform.

We are supposed to be caring for people and serving them. We want to find out where they are and ensure we have a message audience match.

Once you figure out that message audience match, which you can do through email or dollar-a-day strategy, it makes sense to start segmenting, getting the right message to the right audience at the right time under the suitable condition.

Now we are talking to people right where they are – very inexpensive.

With the dollar-a-day strategy, you can get the data sooner.  

How do you think social media and mail work together? 

Social media and mail work hand in hand; most clients are already sending emails, running ads, spending a lot of money to acquire a lead, and wondering why their email is not working.

What happens are they bring the leads in from social media. They fall off on the face of social media in a month or two because they don’t have any nurturing sequences.

They do not have any other stuff that requires keeping that conversation going to fit people at the center with your brand to understand.

Do you understand their problem?

And the key to the whole thing with email is when people believe you understand their problem, they automatically think you have the solution.

audience
Me, sharing my Expertise

How to convert an audience?

You need to have a particular, very targeted, very personalized conversion with your audience or client audience if you are an agency or service provider.

It would help if you started from the beginning. What you are trying to do is to have them covert. 

Then you work backward from that to find the beginning point of what they need the most in conversation? to get to know you, to get your attention, and then you take them through a series of interactions and questions to get them to the results.

It is a conversation. It is not just that I will tell you what you need or how amazing I am.

What service do you use to check your deliverability?

Deliverability is not a stat. You cannot run a test.

There is no dashboard. It is an inbox, and receiving email providers do not report back. You have to get multiple things. 

You can send an email and see where they land, but remember that the result is only as good as one test.

Glock test is the last test I would run, to be honest. If you want to know, look at a few things; one would be open. Average opens is 16-26%, and you do not want to be there if you are on average remember that the average person has a bunch of stuff going into the spam.

So 49, 40, and 60 are open rates you want to look for, and the other two things you want to look at are; 

Bounce rate – – well under 1%- – and I’m talking about hard bounces and complaint rate. The best place to see that, along with your domain reputation- – which is really what this game will take- – win or lose.

So you have to have a good reputation for winning the inbox strategy

I would say sign up for the post-masters, sign up for your domain, and look at a 120-day look back to see what your reputation is for the domain.

See what Google’s spam reporting rate is. You need to be well under 1%.

That is a starting place because that is the first place I would look at if I start with you if you were on a call right now.

I want to see your email stat and your domain reputation according to google; frankly, google owns most of the marketplace.

So any of your lists that have at least 70% of the audience are google users, if not more, they are 90% for almost most of you.

So their opinion matters, and they will tell you what it is.

If you send 200 or more emails daily, they will furnish a graph that will tell you if your domain reputation is low, medium, high, or stormy. It would help if you were high or medium. For low or bad, you are going to be spam. 

So the first thing I would check is if it is not in a good place, then we have to search for the something that caused it because the domain reputation itself is not the root cause of the problem. It is the sign.

Like all of the behaviors, inserts what we are doing. Meaning we are sending too much, too fast.

We are sending things too often. Your audience is going to get tired of it. We have too high a bounce rate.

Too high of a complaint rate, not getting enough opens, the audience is not responding well to what we are sending out there,

Or maybe we are using spamming words or phrases or too many links.

Here is a tip

Don’t use bitly as a link shorting

Bitly has a bad reputation, and if you put a bitly link in your email or your text, you are guilty by association, and your email maybe isn’t viewed.

Know which algorithm works with audience

And according to all best practices, if you have a bitly link, they will not be put in front of audience.

It is like Facebook. If they don’t like what you are putting in your Facebook ad, they are not going to deliver it. 

If they think the audience is not responding to it, then do not spend your ad money.

Email is the same thing. If the algorithm says this isn’t working well, it will not be in front of audience. 

Then, if you add a chatbot to the email and SMS, you simultaneously have all the conservative happening.

Converse with your audience anywhere you can, wherever they prefer.

You save yourself 7000$.

We are focusing on the idea of LTV in the long term, be around people who are in a similar situation as yours, be around people who are 30 days ahead of you, 30 days behind you.

So the question is, why do you want to come here and spend all the money where you can watch it on YouTube?

All the connections and specific information and putting it in perspective like these speakers make a big difference, and they spend hours and hours building this information and putting it in the right place.

You wouldn’t sit an hour long in a YouTube video to get this. By being in person, you would get through the entire lesson, get the whole communication and fundamental idea, and be able to apply it.

Like how to get on stage What to say when you get on the stage

Now you can implement it by hiring VAs and scaling and growing agencies.

Establishing an agency is just building networks.

You have people who don’t speak perfect English, and they scale a 7-figure agency,

Because they are interviewing other people 

The average service turn rate is much higher than people want to admit. Lead generation typically cannot maintain a client for 3-4 months, whereas the turn on SAS is 5%.

The company like BMW announced that they are becoming SAS by offering heated seats as a service, which is your car’s software.

You have to pay for the features to turn on the heated seats because everybody is trying to go in SAs, in a high level you got the SAS business at your fingertips, and the SAS is like high level but kind of like a swiss army knife, it does everything when you look at all these different services.

And have this incredible affiliate program, so anyone who is an astonishing agency or selling services can build on SAAS and be asperous.

Final tip! 

If you are generating leads from the people and are not automating, email text messages, voice mails, back to those leads in the first five minutes, then throw your money out of doors.

Make sure you are living your value every day.

Go ahead and share something.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.