Essential Tools List


Browser Plugins



Email Tools


Boomerang –If emails are like your to-do lists, use Boomerang to prioritize your emails. Make the less important and urgent emails go away for a while. Alternatively, you can use it to set reminders for you to follow up on outstanding tasks.

–Varying Levels of Access ranging from Free to $49.99 a month-

Sidekick (by HubSpot) –Need evidence when someone is avoiding your emails? Sidekick tells you when someone opens your email or clicks on one of your links.So if they don’t reply you after a few days or weeks, send them a follow-up to find out if they’re just busy or avoiding you.

–Basic Access: FREE Premium Access: $50/Month/User-

LinkedIn Rapportive–See everything about your contacts in your inbox.



Pixel / Tracking / Debugging


Facebook Pixel Helper– Troubleshoot issues with your pixels. Use this to verify if your pixels are indeed working.


Ghostery– Track pixels on a page and control what information websites can collect from you.


Tag Assistant (by Google)–Troubleshoot installation of various Google tags. Use this to verify which tags are firing and if they are firing correctly.


BuiltWith –Find out what a website is built with. Spy and find out which tools are behind the cool features and popups you see on other websites.

–$295 to $995/Month-

Firebug for Firefox (Firebug Lite available for Chrome) – Live debugging for various scripts



Website Information


SEOQuake –View PageRank, Alexa, and other SEO parameters


Google Similar pages – Displays similar pages to assist you with your research efforts





Swap My Cookies – Manage information for multiple accounts by swapping which cookies are loaded.



Social Mangement





TweetDeck – Keep up with what’s happening on Twitter right now. View multiple timelines in one interface, manage multiple twitter accounts, and build tweet collections.


Klout – Boost and measure your social media presence. Get suggestions for shareable content and track how retweets, likes, and shares affect your social media presence.


Mention – Track mentions of yourself or others on the web. Select keywords to track and see all the places and people using those keywords. Respond and engage with influencers and those interacting with your chosen keywords to build authority and brand awareness.

– $29/Month to $99/Month-

-Custom Pricing Options Available-

Agorapulse – Manage Facebook, Twitter, and Instagram accounts all in one place! Agorapulse is the only platform that syncs data with your social media accounts even when you do not log in

– $49/Month to $299/Month-

TraackrManage your influencer relationships. Discover influencers in your field, gain insights to build new connections, and quantify the impact your influencer network is having for your business.

Pricing provided on an individual company basis-

Bluenod – Monitor Twitter communities and discover influencers. Build Twitter maps to help you visualize your influencer network and find new powerful connections.

– $29/Month to $490/Month-

 BuzzsumoFind popular content and prime influencers. Analyze what content resonates with your  audience to create more of what works. Build connections with key influencers by discovering the content they engage with most often.

– $79/Month to $559/Month-


Planning / Scheduling


Post Planner – Schedule your posts

– $7.00+/Month-


LearnDash – Learning Management System plugin for WordPress. Build online courses to train your people or to sell to the public. Includes many powerful features such as reward options, prerequisite set up, and lesson timers to set your courses apart from competitors.

– $159 to $329-


Ads Tools



Editors / Management


Google AdWords – Reach your customers at the perfect moments using paid SEO, YouTube video, and display ad campaigns.

– The tool is FREE, however campaign prices vary-


Facebook Power Editor –Create and manage ad campaigns more efficiently. Power Editor is specifically designed for easy management of large campaigns with many individual ads.



LeadsBridge – Connects your Facebook Lead Ads to your Email Autoresponder and ensures you don’t leave fresh leads hanging.

– $29/Month to $99/Month-




Lightworks – Edit and master digital video of various formats. Lightworks allows you to edit video formats from SD up to 4K.  Features include background import/export, real-time effects and built-in presets, and multi camera editing capabilities.

– Free to $24.99/Month-


Sony Vegas Pro – Advanced editing of video and audio. Video editing features include FX masking, color match capabilities, and stereoscopic 3D adjustments, all with 4K support. Also includes a complete multitrack audio environment with effects for your audio editing needs.

– $399.00 to $799.00-


Adobe Premiere – Create and edit videos within the Adobe CC suite. Premiere gives you multicam editing capabilities with color editing tools with up to 4K video support. Premiere also allows you to easily integrate with the rest of the Adobe suite.

– $19.99/Month-




Audacity – Record, edit, and master multiple tracks with this free, open source software.



Adobe Audition – Advanced recording and editing software with easy collaboration across the Adobe Creative Suite.

– $19.99/Month-




GNU Image Manipulation Program – Touch up your images



Adobe Photoshop CC – Modify images to make them more aesthetically appealing



Greenshot for Windows – Screenshot software



Task Outsourcing


TASKWUNDER – Hire freelancers to accomplish various tasks

– Price depends on task-


FancyHands – Don’t waste time on small tasks. Have FH do them!

– $29.99/Month-$149.99/Month-


Fiverr – A non-subscription version of FancyHands

– $5/Task-


Project Management


Basecamp – Platform to organize and manage all projects

– $24-$150/Month or $3,000/Year-






Direct Response Playbook – Level up your Facebook marketing skills – FREE-

Facebook Blueprint – Free training modules to introduce yourself to Facebook’s Ad Platforms and learn how to advertise effectively on Facebook



Email Campaigns


Infusionsoft – Automate virtually any aspect of a campaign

– $99/Month-