Dollar a Day in Action: Reach Thousands of People for Just $1 a Day

Dollar a Day in Action

What if we told you that for just a dollar a day, you could reach thousands of people and get a high engagement rate on your ads? It’s true, and we’ve done it ourselves. This is Dollar a Day in Action.

If you’re struggling to get engagement on your social media ads, you’re not alone. It can be frustrating to see your content fall flat with your audience after you’ve invested considerable time and money into creating it. The good news is, we can fix that.

Dollar a Day in Action

In just seven days, we spent $7 on ads and reached 6,960 people, with 1,799 engaging with our content. That’s a 26% engagement rate. And if you’re not getting at least a 10% engagement rate on your Dollar a Day ads, something is wrong.

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So what’s the secret to getting high engagement rates? It all comes down to the relevance of your content. Your ads should be so relevant that people must engage with them. It means they’re more likely to become a lead, attend your webinar, come into your office, or call your number.

But how do you ensure your content is relevant? We’ve identified four reasons why your ads might not be getting the engagement you want:

  1. Low authority
  2. Low relevancy
  3. Weak hook
  4. Poor formatting

The Simplest Fix

The simplest fix is to boost your content with Person A, targeting organizations that would know Person A. If you’re co-creating content with Person A (like a podcast), where you’re talking about achieving a certain result, their followers will click on it– even if they don’t know who you are.

And this is where the “secret” of Dollar a Day comes in. The key is to leverage the audiences of your LIGHTHOUSES (a term we explore deeply) to sell for you, so you don’t have to build a “personal brand” or sell on camera yourself.

So how do you find your LIGHTHOUSES? Look for people or organizations in your industry that have a large following and a strong reputation. These people can help you reach your target audience and build your credibility.

The Key to Success

But the key to success with Dollar a Day is the routine testing of your ads to find winners. Once you find an ad with a 10%+ engagement rate, boost it with a higher budget. You can start with $100 a day, and if it continues to perform well, you can even increase your budget to $10,000 a day.

And here’s a bonus tip: the higher your engagement rate, the lower your ad and traffic costs. This is called the Quality Score on Google. On Facebook, it’s called Relevance Score.

If you’re looking to improve your social media ads and get more engagement, check out our Dollar a Day Course. We’ve recently updated it with even more tips and strategies to help you succeed. With just $1 a day, you can reach thousands of people and build your business. Also, it works great on other platforms, too.

Dollar a Day Case Study

Shane Johnston of Bolder Future Marketing did a case study on the Dollar a Day strategy. He’s a member of the AdSkills community run by Liana Ling, one of our good friends. If you want to see what Dollar a Day did for him, please jump to his article, Case Study – 30 Days with Dennis Yu’s Dollar-A-Day Ad Strategy | Bolder Future Marketing.

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.