Cheat Sheet: Social Amplification Engine
❏ Create your Facebook Ads account using “ Business Manager ”. 4
❏ Create your Google Ads account and tie it to the Google My Client Center (MCC).
❏ Create your Google Analytics account. 6
❏ Create your Google Tag Manager (GTM) account. 7
❏ Publish your GTM container and tags to the website. 31
❏ Google AMP (Accelerated Mobile Pages).
❏ Define your mission (start with WHY) and identify desired outcomes and customer segments. 108
❏ I dentify your primary goal(s) in the next 90 days. 109
❏ Determine your target Cost per Acquisition (CPA) or Return On Ad Spend (ROAS). 110
❏ Determine your ads budget relative to campaign goals (optimizing for clicks, page likes, form submissions, etc.). 111
❏ Choose 1 key metric for each funnel stage: Awareness, Consideration, and Conversion (ACC). 112
❏ Develop your brand by moving through the 6 phases of Personal Branding.
❏ Assemble a list of third-party endorsements, especially positive mentions from high-authority sites. 691
❏ Create a 3-minute “ WHY ” video.
❏ Create a 3x3 video grid. 602
❏ Set up Content Library. 207
❏ Map out one minute videos.
❏ Create promotional content to drive conversions. 220
❏ Determine your ONE QUESTION
❏ Gather content by stage of the #ACC funnel, addressing key objections for each persona .
❏ Import your customers and leads emails into Facebook, LinkedIn, Twitter and Google as custom audiences.
❏ Build targets on Facebook and Twitter - direct interests, closest competitors, common interests your customers share, industry influencers your customers and competitors follow, and people working in the media.
❏ Create 1% lookalike audience for each major landing page, thank you page, and email list. 326
❏ Amplify a video and create video remarketing audiences.
❏ Create 1-, 30-, and 180-day audiences (Website Custom Audiences) site-wide, for each major landing page and thank you page.
❏ Build Funnel Sequences.
❏ Boost top 3 to 5 Facebook Posts
❏ Boost optimization: 4 Stages.
❏ Set up remarketing ads for 1-day landing page abandoners on Google Ads and Facebook.
❏ For each unpublished post, use tracking (UTM) parameters in the URL
❏ Create unpublished posts for conversions
❏ Apply Metrics Decomposition. 507
❏ Compare the current period against last period.
❏ Use Audience Insights, create new saved audiences. 509
❏ Review budget allocation by channel and ad set based on performance (watch for statistical noise).
❏ List 3 to 5 top recommendations to execute in the next 7 days.
❏ Apply Top N to the data set and explain the results in terms of Goals, Content, and Targeting for each level.
❏ Refine lookalike audiences.
❏ Update Success Tracker.