Below you'll find a list of all posts that have been categorized as “ROI”
Most local SEO companies are lying to you. I just read an article by a well-known SEO company talking about the 10 metrics you need to be measuring. * Number of keywords ranked * Bounce rate * Site traffic * etc… But not one of those metrics was real business metrics– like phone calls that are over a minute or …
In a recent Office Hours episode, I highlighted the importance of long-term business relationships. I also argued that combined with the right tools available today, digital marketing agencies can have a profit-sharing model with their clients based on the incremental revenue that is generated by applying the techniques taught in Office Hours. Investing in Long-Term Relationships for Business Success Investing …
Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel. The Importance of Retaining Clients BAIN did …
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the Dollar a Day Strategy to boost posts. The Background Behind Devising A Dollar A Day Strategy You might ask what problem the Dollar a Day strategy attempts to solve. We had Quiznos, Allstate, Nike, and Starbucks as our clients. And they have many locations. So when …
My goal here is to walk you through the video marketing guide that we use to turn one video into a hundred pieces of content and to create videos at scale, even if you don’t have a large team. This article is an extract from a podcast I had with Lloyd Lobo, co-founder of Boast.AI, and Tristan Parmley, CEO of Chirorevenue, where we discussed how important …
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …
Everyone wants to determine the ROI on their page likes and be able to directly attribute a page like’s value relative to a conversion. But there’s been confusion conveying this value in a way that’s measurable back to that bottom dollar. So what’s the best way to track this or paint a better picture on the value of a like? …
