I’m boosting 174 tweets right now. Across 20 campaigns, spending about a dollar a day for each campaign, so $20 a day total. Each dollar lets me reach about 300 people. I get more for my dollar when I am going for conversion (150 people), less for engagement (900 people). I’m averaging 4.5% engagement and a 7 cent cost per …
Create Your Own Interactive Video in Minutes
Who wants to play with a cool new tool called Tolstoy that lets us create “choose your own adventure” videos? This is the future of landing pages– instead of forcing everyone to watch the same 60-minute video, we can go straight to what they care about. And instead of taking many touches over many weeks, we can collapse it down …
How to Show Your Team That You Care
When a team member asks for something, you deliver! From his daily status report this morning: It’s cold and gloomy here today in Greenville, South Carolina (view from my hotel): I saw this and went to Amazon Prime, finding same-day delivery for free on this item: And I get a free gift note, so why not? I also choose the gift …
How To Grow Your Audience for $1/Day Using Automated Rules
Here is how to grow your audience for $1 per day by using automated rules to optimize your Facebook ads. The above ad is doing surprisingly well despite some potentially conflicting objectives. When we run the Traffic Objective, the ad will have a “Learning” phase. Thus, you usually use your hottest audiences and scale your spend when you retarget …
Why All Online Marketing Starts With Your Reputation
The following is a guest post by Daniel Gouw, Senior Strategist at EdnaDigitalMarketing. You may be at the point where you know your practice needs to be online. You’ve heard of all the ways to bring in new patients – Facebook Ads, Google Ads, Search Engine Optimization (SEO), Instagram Ads, TikTok…the list goes on and on. But which is the …
If you don’t have time to create content, repurpose it.
The heart of your digital marketing engine is content production. But most of us don’t have time to produce videos, write articles, and mess with social media in general. And that’s not even counting the time in Clubhouse or other social networks, where your content DISAPPEARS. So many of us buy services to post unoriginal, templated content– after all it’s …
Here’s how we rapidly grew our business in 2020– and how you can do so in 2021.
The following is a guest post by Scott Zimmerman, CEO of ETCHUS. Many of us put in lots of hours every day to improve ourselves and our businesses. Whether it’s learning new processes, educating yourself on SEO, or even starting a one-minute video. We find ourselves finding people with similar interests. For most of us, we find people both on …
This is how to find and amplify your best content.
Guess what is the second most popular page on our website, with our homepage being #1? It’s an article on how to save and edit Facebook Live videos (which also works for normal ones, too). It generates almost 40 visits a day from Google searches and has been doing so for the last year: We should be looking at what …
Learn how to succeed online in 2020 with the help of 30+ experts!
2019 caught a lot of business owners off guard– ad costs went up, ROAS went down, old strategies stopped working like they used to. In order to see success in 2020, you’ll need to be armed with the latest strategies in paid advertising and digital marketing. But where can you learn them? Next month, 30+ industry experts will be coming …
Learn Facebook Marketing with us in Tel Aviv!
We’re so excited to come to Israel for the first time this month! Come learn Facebook marketing with us at the DMIEXPO conference in Tel Aviv on November 24th-25th! We’ll be sharing with you all the latest and greatest Facebook marketing strategies we’ve received directly from Facebook themselves. We’ll be covering topics such as how the pros optimize their ads, …
5 Levels of Content Strategy Video
As a designer, I like to dive into the content that I am designing for. I love learning and I am curious pretty much about any subject. While marketing isn’t my top subject, I believe in simplicity and visual learning. To create a video like this, simply place the image you would like on half of your screen. Open up …
Video IS Your Funnel
Today, I want to reframe how you think about your marketing. I think this will be the key to the future of all of us. There are a couple of key messages: video is your funnel; it’s not that your funnel is made up of videos. The algorithm can push content based on how they interact, what they say, and …