Surviving the War: A Leader’s Perspective on Navigating Business Operations During Crisis Paul Okhrem is a dimensional partner at eLogic Commerce, delivering turnkey e-commerce solutions on SFCC, Magento, BigCommerce, and Shopify Plus; a company with its roots in Ukraine, although they recently moved their headquarters to Estonia. Paul Okhrem and I discussed the impact of the Ukraine war on his …
The Hammer Is Hiring a Manager of Our Content Factory
Darryl Issacs, a Personal Injury Attorney at Issacs and Issacs– The Hammer, needs a business person to help him drive more cases to grow his law firm using Content Factory. Google “Dennis Yu Content Factory” or “Digital Marketer Content Factory” to understand these four stages. Darryl’s producing a ton of content as a figurehead, but he has other partners and …
An Effective Model for Retaining Clients
Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel. The Importance of Retaining Clients BAIN did …
Benefits of Checklists and Templates
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the benefits of checklists and templates and employing virtual assistants for repetitive tasks. Processes and Training You don’t want to think about what you do during your day, and if you have assistance or people that work on your marketing team or whatever, …
Digital Marketing Strategies for Agency Owners
A lot of people say that starting an agency is difficult because it’s too late, it’s too competitive and the churn rate is super high in social. But now is actually the best time to start a marketing agency because of what happened with COVID and all these people that are now starting to get online because of how quarterly …
GoBeRewarded & Aaron Gobidas client with 0 results in 6 months
The following words are verbatim from Philippe Coudoux, a client of GoBeRewarded, who was sold a $12,500 website and social package. These are the exact words left by Philippe in a review on the GoBeRewarded Facebook page. We are preserving them here in case Aaron Gobidas tries to delete them. Note that because Philippe has shared the facts of what …
Aaron Gobidas of GoBeRewarded– think twice before giving him your money
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by …
How Your Marketing Team Can Measure Social Media ROI
If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass …
Content Factory Operations Tracker
This document shows an overview of the business operations of the company. The Operations Tracker shows many things including a diagram of the content of the Team Roster. Queue Process
4 Secret Words To Communicate Well
Whenever a salesperson engages in communication, it takes skill, practice, and using these four secret words to be able to convey what they mean. Consider applying the RACI model (Responsible, Accountable, Consulted, and Informed) for any particular task in question in order to communicate effectively. To be effective at communicating means you’ll be effective at iterating and delegating. Don’t let …
The Importance of Lightweight Touches
Why Tucker makes me smile. When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects. That means communication is happening, clients know that someone is actually there, and we’re moving things along. A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because …
Why am I seeing a “continuation” thread in Basecamp?
Gmail has a 100-comment limit per thread. So when we’re getting close to that number of comments, we start a continuation thread that references the original thread. If you’re a client, this is a good thing, since it means we’ve gone through a lot of communication and iteration cycles to tune your campaigns. Rather than wait to 100 comments in …
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