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A Quick Guide to Crafting Interactive Stories with Twine

Interactive storytelling has become an incredibly powerful tool for writers, educators, and creatives looking to immerse their audience in a dynamic narrative environment. One of the most accessible and user-friendly platforms for creating these narratives is Twine, an open-source program designed for telling interactive stories. In this post, I’ll walk you through the basics of using Twine to build your …

Leverage the One Moment of Authority to Build Your Business

Do you know how to use the one moment of authority to be able to build your business? A lot of people don’t understand that you need one moment, one event, one speaking opportunity, or one podcast episode. It’s like how Russell Brunson wisely puts it, “You’re just one funnel away.” I will show you what to do when you …

Mastering Dollar a Day: Unveiling the Art of Effective Digital Marketing

The “Dollar a Day” might seem like an advertising approach, but it’s more than that—it’s a testing strategy. I firmly believe that every entrepreneur looking to harness digital marketing should grasp this concept. It’s like solving a puzzle; finding what works is key. This video uncovers the essence of Dollar a Day, its implementation, and why it’s essential. We’ll even …

Unlocking PR Power: How Interviews and Collaboration Fuel Book Writing

Introduction A book holds PR power, showcasing expertise. Interviewing industry authorities boosts perceived authority, even if you’re not an expert yourself. A trend of authors collaborating and interviewing each other is growing, benefiting from shared knowledge. Recently, I interviewed top CEOs and industry experts for a book on the modern healthcare consumer. Originally about Sam Tejada, it evolved into a …

An Effective Model for Retaining Clients

Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel. The Importance of Retaining Clients BAIN did …

A Guide to Becoming a Successful Entrepreneur

Introduction In this Office Hours episode, I was with Bryan Eisenberg, and we discussed his new book titled, “The Rice & Beans Millionaire.” Bryan is one of the original OGs in online marketing and probably one of the top five people in the world of internet marketing. He has authored or co-authored eight books on the subject and also one …

How to Build Your Credibility

I was called retarded when I was six years old and was placed with the other “special” kids— some sweetest kids. Ms. Gore, my teacher, would grab my pudgy cheeks and exclaim, “You’re so cute!” I didn’t speak English, so adults would yell LOUDER at me as if a higher volume would help me understand the words better. I felt …

The Content Strategy for Videos

This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the content strategy for videos The Funnel Think about the videos in three different levels of engagement. You have probably heard of Know, Like, and Trust, or Top, Middle, and Bottom of the funnel, or maybe you’ve heard of Why, How, and What. The social networks and …

How to Pass Link Juice

This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of passing link juice, which is posting your content on other powerful sites. What is Link Juice from Sites with High Domain Rank Look for link juice. You can put all the content you want and all the best reviews. But you are missing something powerful …

Processes Based on Demonstrated Experience

This is an extract from “The Tom Ferry Podcast Experience” with Jason Pantana and me, where we talked about the importance of processes and the basis for designing such processes. My background is in Math, Economics, and Finance. I went to the London School of Economics for a Master’s degree and was a tutor at SMU. There’s a scene in …

Dos and Don’ts After an Accident

Injured In An Accident? What To Do You may wonder what to do if you’ve been in an accident. Get medical attention immediately if you’ve been injured. Your health is the most important thing in the world; without it, everything else in your life suffers. So rule number one is if you’ve been injured in a car accident, ensure you get treatment …