Sean Hurdle: Your Personal CFO

In a recent Coach Yu Show, I invited Sean Hurdle, a licensed financial coach who works with individuals, families, entrepreneurs, and small business owners to develop a financial strategy to achieve their financial goals. Sean Hurdle’s Reflection: A Lifesaving Experience that Shaped His Values In Sean Hurdle’s life, a pivotal moment during his childhood significantly influenced his perspective on giving …

How Digital Marketing Agencies Can Work Toward a Profit-Sharing Model

In a recent Office Hours episode, I highlighted the importance of long-term business relationships. I also argued that combined with the right tools available today, digital marketing agencies can have a profit-sharing model with their clients based on the incremental revenue that is generated by applying the techniques taught in Office Hours. Investing in Long-Term Relationships for Business Success Investing …

An Effective Model for Retaining Clients

Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel. The Importance of Retaining Clients BAIN did …

This is exactly how I tune campaigns for profit.

This is if you are here to make a profit with your own money or someone else’s money. This is not if you’re an employee. This is not if you are working based on a budget or being paid by the hour. Our goal here is to maximize profit using Facebook. Here’s how we’re going to break it down: CPM …