This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the Dollar a Day Strategy to boost posts. The Background Behind Devising A Dollar A Day Strategy You might ask what problem the Dollar a Day strategy attempts to solve. We had Quiznos, Allstate, Nike, and Starbucks as our clients. And they have many locations. So when …
TikTok for Real Business Owners
TikTok is ideally suited for performance advertisers, smaller businesses that don’t have million-dollar budgets, and people who measure their ROI. Here are a few tips on what you need to do to get TikTok Ads going and some insights into the mechanics of TikTok The TikTok Framework This strategically frames everything that we’re doing with TikTok ads. When you already …
TikTok Advertising: How It Works
Advertising doesn’t solve a strategy problem. Advertising gives you more of what you already have. If you have confusion, if you don’t know your customer base, if you have 10 different kinds of customers, advertising’s not gonna solve that. If you have a clear customer that’s buying for a clear reason and you have a clear product with a clear …
Scaling Your Business With High-Ticket Offers
Rudy Mawer, the CEO of Mawer Capital, and I recently spent some time together at the Mawer Capital headquarters. Rudy is an expert in Facebook advertising. He has teamed up with Tai Lopez, raised $150 million, and successfully acquired 11 companies and billion-dollar brands. Additionally, he has done extensive work in celebrity marketing, particularly with fitness celebrities and, most recently, …
Does Retargeting Help in Sales, and Does It Drive Leads?
Do retargeting if you have a large audience; it works well, especially on Facebook and Google. What is retargeting? Retargeting is chasing people on the internet who didn’t finish things you wanted them to do. Omnichannel retargeting is when you have all the pixels firing, so you are like the ultimate parasite. You have the Facebook, TikTok, Twitter, and LinkedIn …
How Dollar a Day Helps in Getting Measurable Facebook Ads Results
Dennis was at a conference in Kansas where he shared tactical strategies on how people can use Dollar a Day to build their brand. This post is a summary of that presentation.
Dennis Yu: How To Run Facebook Ads Effectively
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …
11 Pro Tips for Personal Brand Building
Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg. In this session, …
Running Video Ads? Here’s One Thing You Might Be Doing Wrong
As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA). …
6 Things To Look For In A RevShare Partnership
These are 6 things we look for in assessing whether a revshare partnership will be successful. It should be doing at least $100K a month already (with at least 100+ conversions per week in a digital channel). The first step is always finding out how much money they receive from each client by measuring their social media ROI; this will …
How Your Marketing Team Can Measure Social Media ROI
If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass …
How to Cross-Post for GMB and Get People To Know More About Your Local Business
You can cross-post, meaning any content you have on your website, post to your GMB, anything on your Facebook, post to your GMB, anything on your Facebook, post on your website, so you just have lots and lots of web pages. When you see a post on Facebook, what’s the likelihood that you’re going to engage on that post even …