Best Quick Audit Strategies

People are creating content without any strategy. They face a situation where they have no business or they are losing potential business opportunities. This can be due to their websites. There can be plenty of reasons but today I wanna discuss some quick audit strategies that can be life-saving to your website.

We will also take a look a social media channels and how you can get the most out of them.

Let’s start with a website. Here we are discussing some of the main things and strategies that you need to follow

What You Need to Focus On In A Quick Audit

We need to check the domain rank

Domain Rank

  • For the local site, it should be more than 20.
  • For national or worldwide sites, it should be more than 50 or as high as possible.

Go to metrics.com. You can see it here

  • Domain Rank.
  • Keywords
  • Backlinks

These websites give you approximate results. So, do check these results from semruch.com and other websites to get the best idea.

Website responsiveness

We check how fast the website reloads. Its layout is on different screens. And how many requests it can process at a time. If your website has motion video then it will load slowly. But it should not be too much slow. Let’s say it reloads in 14 to 15 seconds, the visitor will not wait that long for the website to respond, he will leave the website. So, you have to optimize all these options.

When the website loads slowly, you don’t get more traffic, which then causes fewer conversions and all this kind of stuff.

Backlinks

You have to see the backlinks to your website and how much power they have. The power of backlinks is tied to the domain it comes from. The domain must have a high DR (Domain Rank). The domain rank is based on a logarithmic scale of base 10.

It means the website which has DR 50 is time more in traffic then with DR 44. So, the backlinks should come from high DR websites.

Some agencies that are doing SEO create backlinks from websites that have a very small DR or zero DR which is garbage and it affects your website.

Remember in backlinks quality has high priority than quantity. Off course, we need the quantity of links but it should be from high DR websites which will pass more juice to your website.

Backlinks should follow your website.  Links that do not follow do not pass juice to your website

A Website Should Have a Human Touch

A website should have human touch because at the end of the day humans do business with humans. So an interactive video will play a good role here.

online marketing
Quick Audit Strategies

Social Channels

We gonna open up these different channels that they have, this works for any kind of business that has performance, as the key to what they’re doing digital. You can see that most companies on their website and whatnot, put this whole scrabble-looking thing on all their handles, just cause they feel like they have to be there, but we’ll find that they’re clearly not.

  • Cross-posting
  • Optimizing,
  • Editing,
  • Boosting,
  • Content repurposing.

We need to see the engagements on social media and see if they have winner content or not. If they are optimizing it cross-posting it to different channels and repurposing it to blogs or not?

Pro Tip

Don’t use URL shorteners unless it’s your own that you spin and people really trust you cuz people don’t know where the things are gonna go to.

Engagements

No likes, no shares. Nothing. So these pages are basically dying unless you’re boosting it. It’s almost nothing someone is coming here and just posting.

See our whole session to get the best understanding on how it is done

We have more content on how we do a quick audit. And how you can use social media to boost your website’s SEO

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.