OUCH: Be Careful When You Edit Audiences or This Will Happen!

by Elliot Drake I made a mistake…The good news is that you can benefit from my mistake by not doing what I did.We have hundreds of saved audiences that we use for boosting posts at Blitz. This saves us a ton of time when we run promotions since we can select our audiences from a list, but you must be …

How to Tie Your KILLER Content with a KILLER Strategy to Give You the Best Results

Most marketers are still infatuated with the idea of the content calendar. They spend long, tedious hours researching, planning, and writing their seasonal content that is quickly outdated and that they will have to redo the following year. At Blitz, we ditched the content calendar years ago and now create content based on what valuable and relevant to our audience. We …

Dennis Yu’s Advice for Digital Marketing Rookies

I am new to the digital marketing scene and know there are many hurdles to grasping the concepts, strategies, and tactics involved. Dennis Yu is the Co-Founder and CTO of BlitzMetrics and a leading expert in digital marketing. He was welcome enough to share with us his thoughts on changes in the fickle digital landscape. Jimmy: Hey, Dennis. Again, thank …

How to Become World-Class at Digital Marketing in 2 Years

by KENNY HOANG To master a skill and become world-class, we all know it takes 10,000 hours, a rule popularized by Malcolm Gladwell. That gets a little bit old though doesn’t it? Is there a way to truly master Digital Marketing in short amount of time? For the most part, probably not. Especially if you consider the definition of a master: someone who …

Our leader was accused of exploiting third world labor

by MYTCH PLETE A few months ago, the social media community had been on fire about a comment made by Mark Williams, an executive at LiveWorld, Inc., on a post of Dennis Yu, Chief Technology Officer at BlitzMetrics, saying that hiring offshore at $3/hour rate is exploitation. Ironic isn’t it? Considering his role at Wal-Mart was managing the negative social …

From Taco Bell To Social Media

by Joe Merkel As a young man of 20, I truly believed I was in my prime. I had a job at Taco Bell, a roof over my head, and enough friends to keep me perpetually occupied. Boy, was I living the life! The thing is, at the time, I was perfectly content with taking orders from both customers and …

Age Is Just A Number – Know What Counts

by Ben Dahl There are two commonly held misconceptions people have.       Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business.       The reason my social media is failing is because I trusted a young person to manage it. They’re young and don’t understand what they’re doing. Often, …

5 Tips to Make Facebook Your Lead Driving Machine

by ALEX OWNEJAZAYERI Facebook’s lead generation capabilities are powerful. With the right strategy, you can drive warm prospects to landing pages, registration forms, or checkouts for no more than $1. And yes… … it’s possible. Tip 1: Get your plumbing in place. What’s Plumbing? It’s the term we use for tracking. This includes analytics and tracking pixels aka “tags” that …