Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.
There are two commonly held misconceptions people have.
- Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business.
- The reason my social media is failing is because I trusted a young person to manage it. They’re young and don’t understand what they’re doing.
Often, the first leads into the latter belief. Hiring managers look to their young candidates and see the future of their social media success, but are then quick to point the finger when the results aren’t there. [Read more…]