Most marketers are still infatuated with the idea of the content calendar.
They spend long, tedious hours researching, planning, and writing their seasonal content that is quickly outdated and that they will have to redo the following year.
At Blitz, we ditched the content calendar years ago and now create content based on what valuable and relevant to our audience. We then sequence our content into different customer journeys so that people naturally find what they are looking for whether it be a course, full-service package, or a useful guide.
We believe it’s time to invest in an EVERGREEN funnel that will drive you reliable business for years to come instead of seasonal content that dries up.
Here’s how you can combine two of our favorite and most effective concepts, the 3×3 video grid and the Dollar a Day strategy, to get more leverage out of your content.