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Agency Management Course

The BlitzMetrics

Agency Management Course

You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this?

If you’re a consultant, freelancer, or agency, do you see what’s happening here? Unless they have clear need, don’t try to sell them on a service. And unless they walk into your office, don’t go out of your way to talk to them.

But what about generating leads, you say?
I can’t just sit there hoping that if I build it, they will come– we have to sell, right? Yes, and you do that by putting out a lead magnet– a demonstration of your expertise.

And you qualify these people by using the “strategy assessment” to get their goals, content, and targeting.

You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this?

If you’re a consultant, freelancer, or agency, do you see what’s happening here? Unless they have clear need, don’t try to sell them on a service. And unless they walk into your office, don’t go out of your way to talk to them.

But what about generating leads, you say?
I can’t just sit there hoping that if I build it, they will come– we have to sell, right? Yes, and you do that by putting out a lead magnet– a demonstration of your expertise.

And you qualify these people by using the “strategy assessment” to get their goals, content, and targeting.

As much as the would-be client wants to get straight to action, we always follow these 3 sequential steps.

Metrics is to collect information– called the “strategy assessment” and access checklist. That means we have not only their GCT (goals, content, targeting), but access to their analytics and ads.

Analysis is where they must pay for our time, so we can properly diagnose the issues and make a recommendation. We don’t do this for free– our time is valuable and they must respect it by buying a “Power Hour”.

Action is the treatment plan, or our plan to help you solve these problems. With a plan in place first, everything runs more smoothly. And like any successful operation, every procedure is governed by a checklist with the price associated with that package.

As much as the would-be client wants to get straight to action, we always follow these 3 sequential steps.

Metrics is to collect information– called the “strategy assessment” and access checklist. That means we have not only their GCT (goals, content, targeting), but access to their analytics and ads.

Analysis is where they must pay for our time, so we can properly diagnose the issues and make a recommendation. We don’t do this for free– our time is valuable and they must respect it by buying a “Power Hour”.

Action is the treatment plan, or our plan to help you solve these problems. With a plan in place first, everything runs more smoothly. And like any successful operation, every procedure is governed by a checklist with the price associated with that package.

You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this?

If you’re a consultant, freelancer, or agency, do you see what’s happening here? Unless they have clear need, don’t try to sell them on a service. And unless they walk into your office, don’t go out of your way to talk to them.

But what about generating leads, you say?
I can’t just sit there hoping that if I build it, they will come– we have to sell, right? Yes, and you do that by putting out a lead magnet– a demonstration of your expertise.

And you qualify these people by using the “strategy assessment” to get their goals, content, and targeting.

The BlitzMetrics

Agency Management Course

Growing and Managing your Social Agency Step-by-Step

Whether you are a solo consultant or an agency looking to tune your operations, repeatable excellence is something we all seek. With our agency growth training, you will learn how to go from being a freelancer to a “fully equipped” agency. This course includes the following guides as well as training videos and quizzes along the way to make sure you understand each piece of the Agency Growth “puzzle”.

Build your inbound lead flow (no need to cold call again) via the LIGHTHOUSE client method. Tune your offering (establish packages of what you do and DON’T do, with checklists and referral partners). Find, hire, manage, and develop your staff (arguably, the biggest challenge of any business). Price your offerings competitively (which usually means charging way more). Get your own social presence in order– website, FB page, plumbing, ads account, etc (the cobbler’s son has no shoes).

You’ll learn how to streamline your business and solve common client challenges. Not just this, but you’ll also walk away with the following materials and checklists that you can apply to your business immediately — creating “repeatable excellence”.

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    Strategy Assessment – No more nightmare clients who want results without giving you any help. Use our form to qualify your clients. Collect their combination of Goals, Content and Targeting so you can be selective on who you work with. They submit un-realistic goals, say no. They don’t have any content, say no. They don’t know who their target is or how to spend their budget, say no. Now when you bring on a new client you’ll be equipped to get some “easy wins” for them right off the bat because you qualified them and understand their strategy.
    Strategy Assessment – No more nightmare clients who want results without giving you any help. Use our form to qualify your clients. Collect their combination of Goals, Content and Targeting so you can be selective on who you work with. They submit un-realistic goals, say no. They don’t have any content, say no. They don’t know who their target is or how to spend their budget, say no. Now when you bring on a new client you’ll be equipped to get some “easy wins” for them right off the bat because you qualified them and understand their strategy.
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    Success Tracker – Compile your hard work into one all inclusive report using our Success Tracker template. You’ll find slides to map out your sequences, content and target audiences. Most important will be utilizing the executive summary slides to show the client the progress you are making against their goals. Include what your plans are to do next, and what you need from your clients to be successful.
    Success Tracker – Compile your hard work into one all inclusive report using our Success Tracker template. You’ll find slides to map out your sequences, content and target audiences. Most important will be utilizing the executive summary slides to show the client the progress you are making against their goals. Include what your plans are to do next, and what you need from your clients to be successful.
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    Lighthouse Client – Do you want new clients via Word of Mouth and Inbound marketing? It’s not enough for your friends and associates to vouch for you. You need a Lighthouse client. Dominate entire verticals by building around your Lighthouse client. It’s how we got sports clients across the globe, because it started with the Warriors. Check out our Internal Video Training on how to obtain and utilize Lighthouse Clients.
    Lighthouse Client – Do you want new clients via Word of Mouth and Inbound marketing? It’s not enough for your friends and associates to vouch for you. You need a Lighthouse client. Dominate entire verticals by building around your Lighthouse client. It’s how we got sports clients across the globe, because it started with the Warriors. Check out our Internal Video Training on how to obtain and utilize Lighthouse Clients.
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    Statement of Work Template – The majority of relationships in life (ie. marriages, friendships AND business) fail for the same reason. Unrealized expectations. Use our SoW template to make sure you and your clients have aligned expectations when you start a new project. Now you’re troubleshooting problems before they even occur.
    Statement of Work Template – The majority of relationships in life (ie. marriages, friendships AND business) fail for the same reason. Unrealized expectations. Use our SoW template to make sure you and your clients have aligned expectations when you start a new project. Now you’re troubleshooting problems before they even occur.
    Strategy Assessment – No more nightmare clients who want results without giving you any help. Use our form to qualify your clients. Collect their combination of Goals, Content and Targeting so you can be selective on who you work with. They submit un-realistic goals, say no. They don’t have any content, say no. They don’t know who their target is or how to spend their budget, say no. Now when you bring on a new client you’ll be equipped to get some “easy wins” for them right off the bat because you qualified them and understand their strategy.
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    Influence Generator – Word of Mouth is the byproduct of excellent work repeated overtime. It leads to Inbound marketing. It is THE most powerful form of marketing. So we’ve developed a Process and Checklists to help encourage your best customers and partners to advocate your brand. Stop selling and start driving Inbound leads by incorporating this process.
    Influence Generator – Word of Mouth is the byproduct of excellent work repeated overtime. It leads to Inbound marketing. It is THE most powerful form of marketing. So we’ve developed a Process and Checklists to help encourage your best customers and partners to advocate your brand. Stop selling and start driving Inbound leads by incorporating this process.
    Success Tracker – Compile your hard work into one all inclusive report using our Success Tracker template. You’ll find slides to map out your sequences, content and target audiences. Most important will be utilizing the executive summary slides to show the client the progress you are making against their goals. Include what your plans are to do next, and what you need from your clients to be successful.
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    Digital Marketing Training Guide – We have our way of qualifying those who choose to work for our company. By giving you access to this guide we are showing you our tried and tested strategy that you can take and use for yourself. We will help you understand the underlying principals that we use in this process so you can mold and shape this to work specifically for you.
    Digital Marketing Training Guide – We have our way of qualifying those who choose to work for our company. By giving you access to this guide we are showing you our tried and tested strategy that you can take and use for yourself. We will help you understand the underlying principals that we use in this process so you can mold and shape this to work specifically for you.
    Lighthouse Client – Do you want new clients via Word of Mouth and Inbound marketing? It’s not enough for your friends and associates to vouch for you. You need a Lighthouse client. Dominate entire verticals by building around your Lighthouse client. It’s how we got sports clients across the globe, because it started with the Warriors. Check out our Internal Video Training on how to obtain and utilize Lighthouse Clients.

For $997 you will be fully equipped to have the best chance at success in growing your Agency. Not only will you have the knowledge necessary to grow and manage an agency, but you will receive access to each of the guides in the course along with the right to be able to re-skin each guide for your company and your use.

For $997 you will be fully equipped to have the best chance at success in growing your Agency. Not only will you have the knowledge necessary to grow and manage an agency, but you will receive access to each of the guides in the course along with the right to be able to re-skin each guide for your company and your use.

Growing and Managing your Social Agency Step-by-Step

Whether you are a solo consultant or an agency looking to tune your operations, repeatable excellence is something we all seek. With our agency growth training, you will learn how to go from being a freelancer to a “fully equipped” agency. This course includes the following guides as well as training videos and quizzes along the way to make sure you understand each piece of the Agency Growth “puzzle”.

Build your inbound lead flow (no need to cold call again) via the LIGHTHOUSE client method. Tune your offering (establish packages of what you do and DON’T do, with checklists and referral partners). Find, hire, manage, and develop your staff (arguably, the biggest challenge of any business). Price your offerings competitively (which usually means charging way more). Get your own social presence in order– website, FB page, plumbing, ads account, etc (the cobbler’s son has no shoes).

You’ll learn how to streamline your business and solve common client challenges. Not just this, but you’ll also walk away with the following materials and checklists that you can apply to your business immediately — creating “repeatable excellence”.

Kenny Lauer Lead Marketing and Digital @ Golden State Warriors

Lead Marketing and Digital Experiences @ Golden State Warriors

Dennis has not only been amazing with us at the Warriors, but someone I consider a great friend.

Rich Thurman Founder/Owner of Think, Automate & Grow

Think, Automate, Grow University of Phoenix

Not gonna lie, Dennis Yu, in the span of just an hour, dropped some knowledge that will change the entire course of my future! #genius

Phil Mershon Social Media Examiner

Founder and CEO at The Man in the Pew Show

The future of social media marketing is bright with guys like Dennis...helping people and brands figure out how to optimize their strategies.

Rich Castellano Author, Founder Image Lift, Speaker, LinkedIn LION

Author, Founder Image Lift, Speaker, LinkedIn LION

I love Dennis – He is Brilliant and has given me very valuable insight for our social media – Thank you for your support!!!

Alison J. Herzog, MBA Dell Brigham Young University

Driving business impact through social + big data mapped to an enhanced customer experience

Dennis is indeed the man! The absolute real deal!

Eric Ludwig Chief Marketing & Digital Officer at Moblty

Moblty Inc. Wheeling Jesuit University

Who’s better than Dennis Yu? If someone meets that person, please introduce me to them.

Paul Fabretti Director, Social Media - Office Marketing at Microsoft

Office Marketing at Microsoft

Dennis shows again, why he’s not only one of the smartest but most generous people I know. Even if you know a ton, this is really valuable.