Reporting
Reporting is the logical conclusion of the MAA process. We are setting up the following
reports:
- Weekly Report via Success Template
- Sponsorship Infographic
- Digital Overview Infographic
The weekly report shows:
- Delivered Impressions
- Delivered Clicks
- % CTR
- Post Click Conversions
- Post Click Revenue
- Post View Conversions (28 days)
- Post View Revenue
- Tickets Sold
Social Amplification Engine | page 69 - Conversion Value (if available – depending on Ticketmaster)
- Total Conversions Combined
- Total Revenue Combined
- Spend
- Cost/Click
- Cost/Conversion
- % ROI