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How can you do New Orleans properly without a trip to Cafe Du Monde to have beignets?
This golden fried doughnut, drowned in powdered sugar has been a staple since 1862, open 24 hours a day for diabetic worshipers.
But sweet tooth Alex decides to take it to the next level, by creating a funnel to dump the extra powdered sugar into his already sugary chocolate milk.
Dumping the excess sugar from Alex and Matt’s beignets.
And then the extra from Dennis’ plate.
The pile of sugar, looking down into the milk bottle.
Shaken, not stirred, for maximum absorption of sucrose and high fructose corn syrup!
The line at Cafe Du Mond was out the back and around the corner.
They have only 64,482 fans and 2,250 PTAT (weekly active users), but a whopping 315,338 check-ins.
Does sugar have addictive properties?
Will this post and accompanying check-in, already seen by hundreds, drive other PubCon attendees to get a sugar high this week? Can we measure Cafe Du Monde’s increase in sales from friends who have yet to visit New Orleans, but were influenced by this?
Consider social ROI is really just an amplification of what’s going on in the real world. It never starts in social. It always ends in the real world.
About the Author
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.