How to Boost Your Speaking and Consulting Career Through Perceived Authority

I had the honor of being the keynote speaker at the Thrive Winter Workshop 2023, organized by the National Speakers Association (NSA),  where I spoke and demonstrated how perceived authority could be built by leveraging the power of short-form videos. Importance of Perceived Authority Despite being almost 50, I have a best-selling book on social media, specifically TikTok, co-authored with …

Dollar a Day in Action: Reach Thousands of People for Just $1 a Day

If you’re struggling to get engagement on your social media ads, you’re not alone. It can be frustrating to see your content fall flat with your audience after you’ve invested considerable time and money into creating it.

But what if we told you that for just a dollar a day, you could reach thousands of people and get a high engagement rate on your ads? It’s true, and we’ve done it ourselves. This is Dollar a Day in Action.

TikTok for Real Business Owners

TikTok is ideally suited for performance advertisers, smaller businesses that don’t have million-dollar budgets, and people who measure their ROI. Here are a few tips on what you need to do to get TikTok Ads going and some insights into the mechanics of TikTok The TikTok Framework This strategically frames everything that we’re doing with TikTok ads. When you already …

TikTok Ads for Law Firms

I was with Jay Berkowitz, author of “The 10 Golden Rules of Online Marketing.” and we talked about TikTok for law firms and why it’s so important. TikTok has surpassed Google and Facebook to become the number-one site in the world. Check this book on TikTok Ads that I co-authored with Perry Marshall, who also authored the number one best-selling …

Are You Doing Email Targeting for the Audience?

I was talking to my friend Krystin Ruschman, the world’s leading expert on email deliverability. She runs emails to the inbox. She said many people send emails because they think they are obliged to do it, not because they know how it works! So the biggest tip is don’t go into the habit of sending emails to the entire list.  …

Run Ads on TikTok to Boost Your Profile

Everyone should set up a TikTok business center account to turn TikTok into a business, as you can boost your post. On Facebook, you have a profile, page, and business manager. The business manager is the same thing as the business center on TikTok; this is where you manage all your assets, accounts, different users, and all apps you have …