In a digital era where businesses strive to stand out in a sea of online offerings, the evolution of advertising strategies has taken a localized turn with Local Services Ads (LSAs). From their inception to their transformation into an integral aspect of modern business growth, LSAs have reshaped the way businesses engage with customers in their immediate vicinity. Marko Sipila, …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
Lawyer beats Coca-Cola hands down not in a courtroom, but on a waterslide
By Enrique J. Gonzales One San Diego lawyer had more buzz on Facebook last week than all of Coca-a-Cola – one of the largest consumer product brands on the planet. Immigration lawyer Jacob J. Sapochnick trumped the fizzy sugary soda in people talking about him – PTAT or “people talking about this” in the past seven days. Mr. Sapochnick had …
Your killer PR team works for a dollar a day!
Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get them for a dollar a day. The results are tremendous. You get quoted in major news publications. Clients come rolling in, since they’re heard …
Have you tried exclusion targeting?
In Power Editor, you can exclude folks you DON’T want to hit. For Google PPC veterans, this is the equivalent of negative keywords. For example, if you ran a personals site, you’d bid on “dating”, but have “carbon” as a negative to not match on “carbon dating”. With Facebook, we can choose targets and exclude audiences within them. For …
When newsfeed posts go wrong
Chevron runs this post in the newsfeed– boasting of their 2.7 million barrels production per day, accompanied by picture of barrels as far as the eye can see. “Pretty awesome when you think about it,” they say. I counted the first 20 comments and every single one was negative. Jon Loomer, Facebook advertising expert, has written …