Google Grants

The Free $10,000 From Google That Most Nonprofits Aren’t Taking Advantage of

I want to shed some light on how nonprofits can make the most out of Google Grants. Google Grants is a fantastic resource for nonprofits, offering up to $10,000 in monthly advertising funds if you have a 501(c)(3) status. But many nonprofits struggle to optimize their grants effectively. We’ve been working closely with Google for 17 years, conducting webinars to …

Dollar a Day in Action: Reach Thousands of People for Just $1 a Day

If you’re struggling to get engagement on your social media ads, you’re not alone. It can be frustrating to see your content fall flat with your audience after you’ve invested considerable time and money into creating it.

But what if we told you that for just a dollar a day, you could reach thousands of people and get a high engagement rate on your ads? It’s true, and we’ve done it ourselves. This is Dollar a Day in Action.

Why are Your Campaigns Failing

Most people will guess it’s for lack of goals, not having sufficient time/expertise, or having a crappy product.The creatives will say it’s for poor content– weak landing pages and lame creatives.The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental …

Dennis Yu: How To Run Facebook Ads Effectively

Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …

Use The XYZ Method for an Elevated Pitch

What’s the XYZ Method For Getting an Elevated Pitch for the 15-second video The XYZ Method is the foundation of any content that you create. Simply, it’s this: I help X, which is your target,  achieve Y which is the result, via Z, which is your technique, product or service. Here are some examples: We help business owners and service …

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How to Upgrade Your Firm’s Digital Marketing Strategy

This week on the Legally Speaking Podcast, our host Robert Hanna welcomes Dennis Yu onto the show. In an episode ideal for legal professionals with marketing responsibilities, Dennis explains how law firms can upgrade the productivity of their online advertising and content strategy. It’s an important topic, with spend often misused on ineffective ads and poorly performing content. Dennis is the host of the …

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Business PR and Digital PR: 9 Ways New PR Strategies Help Hype Brands

Brand story, differentiation, and positioning are all important parts of building a business, but there is one thing that binds all of these together: effective communication. If you don’t communicate and message your brand to the outside world, all the work you do in the shadows won’t get noticed.  That’s where a good business PR strategy comes into play and, …

Age Is Just A Number – Know What Counts

by Ben Dahl There are two commonly held misconceptions people have.       Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business.       The reason my social media is failing is because I trusted a young person to manage it. They’re young and don’t understand what they’re doing. Often, …

SFIMA and Miami friends: are you coming this Friday, 4/10?

We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …

Lawyer beats Coca-Cola hands down not in a courtroom, but on a waterslide

By Enrique J. Gonzales One San Diego lawyer had more buzz on Facebook last week than all of Coca-a-Cola – one of the largest consumer product brands on the planet. Immigration lawyer Jacob J. Sapochnick trumped the fizzy sugary soda in people talking about him – PTAT or “people talking about this” in the past seven days. Mr. Sapochnick had …